jerry springer is in january – why is the strike slowing sales?
Our Jerry Springer sales have slowed since the strike hit. That’s partly because our first advertising wave has passed, and we’ll wait till after Thanksgiving to really push hard again. But I suspect the strike is the real culprit – the sales have slowed further than they should. After all, the on-sale was strong; we know the interest is there.
Buying a ticket is neither a simple choice, nor an intellecutal one — the ticket buying urge is driven by intangible unconscious factors. And people are irrational animals: the wraps drop when daylight savings switch on and off; they take the elevator to the gym, to get on the Stairmaster*; and, oh, they’re flocking to Wintuk at Madison Square Garden.
I’ve heard that Off Broadway had a bump on the weekend, with theatregoers strapped for choices, but now sales have slowed. The strike is sucking the life out of theatre, regardless of where the show is. And, being an irrational choice, no-one is considering that Springer is in January and in a non-strike afflicted venue – they just don’t think of buying a ticket.
* thanks to Nicholas Tassim and "The Black Swan"